To avoid overdosing on Christmas Catalog posts, I thought we might take a look at some news from the world of beauty.
For almost a month now, the Parisian brand Absolution, one of the hottest brands in natural cosmetics, has been flooding its social media outlets with pictures of the brands lipsticks. After two weeks of following these updates without understanding a single word, curiosity got the best of me and I had to out what it was all about. After all, besides the lovely La Créme du Teint foundation, the brand isn’t exactly known for makeup.
Luckily, the French crowd-funding site KissKissBankBank answered all of my questions – despite the fact that I didn’t understand a word of the language.
Together with French makeup artist Christophe Danchaud, Absolution is about to launch a lipstick collection called Sweet & Safe Kiss. The collection contains six lipsticks, made with all natural ingredients.
The project, like most crowd-funding projects, can be contributed to by anyone, with whatever sum seems fitting. Despite my abysmal French, I actually managed to purchase one of the lipsticks (shade No. 16); now I just have to wait until the goal is reached to get my package.
The campaign has received a lot of media attention in France, and the project is only €3,000 away from meeting its goal of €30,000. Benefactors include the charming Melanie Laurent. Please make your own contribution!
Translation Katja Nikula