{"id":3981,"date":"2015-03-30T11:14:27","date_gmt":"2015-03-30T08:14:27","guid":{"rendered":"http:\/\/localhost\/katjakokkocom\/?p=3981"},"modified":"2015-06-24T16:30:33","modified_gmt":"2015-06-24T13:30:33","slug":"changing-the-world-with-nyr","status":"publish","type":"post","link":"https:\/\/katjakokko.com\/en\/changing-the-world-with-nyr\/","title":{"rendered":"Changing The World with Neal’s Yard Remedies"},"content":{"rendered":"

\"DSC_0106\"<\/a><\/p>\n

On my recent trip to London, Neal\u2019s Yard Remedies<\/strong> arranged for me to meet the company\u2019s owner Peter Kindersley<\/strong>, and its Director of Natural Health, Susan Curtis<\/strong>. As the only blogger to have been given such an opportunity, I am incredibly privileged and grateful for all that I got to see, experience, and ask \u2013 most of which will be featured in my book, which is coming out late this fall.<\/p>\n

You know how much I love Neal\u2019s Yard Remedies. One cannot help but to admire the work the company does, the principles it follows, and the amazingly wide, internally and externally beautifying range of five hundred or so products, to which it boasts. I wrote a post about the world of Neal\u2019s Yard Remedies last fall, which you can read here<\/a>.<\/p>\n

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The thing about Neal\u2019s Yard and me is that the deeper I delve into the company and its products, the more I want to know about everything else, too. I am literally spell-bound by this brand, and I want nothing more but to spread knowledge of the work they are doing; I strongly believe that Neal\u2019s Yard Remedies is on the right path when it comes to changing the world. And there\u2019s no escaping change, not if we want to give future generations a chance to build their lives on a clean and healthy earth. Doing so would benefit us all.<\/p>\n

The story of Neal\u2019s Yard Remedies begins in 1981 when Romy Fraser<\/strong>, armed with knowledge of natural medicine and holistic beauty and health, opens a shop that selling dried herbs, Bach\u2019s floral drops, homeopathic medicine, and essential oils. The shop was located in a small courtyard, Neal\u2019s Yard<\/em>, in Covent Garden, London where several other organic businesses were cropping up. That is how the name came about, and today the flagship store and its quaint courtyard are sightseeing attractions. Using only natural ingredients, Romy soon began crafting alternatives for traditional beauty products. In the beginning, Romy would allow the use of a handful of synthetic ingredients, but along the years \u2013thanks to technological advances and the discovery of new natural ingredients \u2013 the technical makeup of natural cosmetics now competes with that of traditional cosmetics.<\/p>\n

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The brand soon became hugely successful and in 1983, Homeopath and Naturopath Susan Curtis<\/strong>, who has dedicated her life\u2019s work to promoting natural health and natural ways of life, joined the company. Susan still works as the director of natural health, and ingredients and holistic products adviser at Neal\u2019s Yard Remedies.<\/p>\n

In 2006, Romy sold Neal\u2019s Yard Remedies to Peter Kindersley, whose family is a well-known and passionate pioneer of natural living and organic farming in England. I was moved as I listened to Peter \u2013 I always am when I meet someone whose passion for their life\u2019s work comes from the heart. Peter eye\u2019s were sparkling as he told me about the company, the research that Neal\u2019s Yard Remedies has participated in, as well as the birds, butterflies, and insects living on his farm in Sheepdrove.<\/p>\n

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Buying Neal\u2019s Yard Remedies was both a turning point for Peter, as well as a natural continuation of his family\u2019s way of life since the1970\u2019s. Peter studied to become a painter, and calligrapher, and it was during his college years that Peter met his wife Juliet, who was likewise training to be a painter. Peter soon found himself working in publishing, and in 1974 he and his friend Christopher Dorling<\/strong> founded Dorling Kindersley<\/strong>, a multinational publishing company. They later sold the company to Pearson PLC, the owner of Penguin Books.<\/p>\n

In 1970, Peter and Juliet bought the small Sheepdrove<\/strong> farm in Berkshire, England. The poisoning of Berkshire fields with pesticides depressed the couple, who decided to begin farming organically. As the years went by, Sheepdrove went from a farm house and garden to a 2250 acre farm, where most of the ingredients used by Neal\u2019s Yard Remedies are grown: horse chestnut, thyme, borage, oats, mint, skullcap, chickweed, elderberry, elder flower, hawthorn, marigold, dandelion, rosemary, and daisy are all grown on the land.<\/p>\n

\"Peacemarsh19_CN\"<\/a><\/p>\n

Sheepdrove is not just an organic farm; with a whopping 92 percent of its energy sourced from solar panels, and sewage water recycled to flush toilets<\/strong>, the farm is designed for maximum ecology. The estate is also used as a conference center. It goes without saying that the same principles are followed by the brand\u2019s eco-factory, founded in Peacemarsh, Dorset in 2005. A vast expansion project will begin in April this year, during which the old solar panels on the roof of the factory will be replaced with more effective ones. The company\u2019s aim is to be carbon negative \u2013<\/em> at the moment, it is merely carbon neutral<\/em>. Mounted on the wall of the foyer is a meter which shows the amount of energy saved by the solar panels since their installation: from 2008 to the day of my visit, the panels have saved 60\u00a0043 kWh \u2013 a year\u2019s supply of energy for 3122 households. A mind-blowing amount, if you ask me, and only increasing with each passing day.<\/p>\n

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When asked about what his workdays looked like, Peter told me that they could contain just about anything to do with the company. And that\u2019s how he likes it; being as involved in the daily life of the business, and especially in designing it to be sustainable and strong enough that the company can at the very least maintain \u2013 if not improve \u2013 the level of self-sufficiency that it has enjoyed so far. As a passionate advocate of organic farming and natural ways of living, Peter \u2013 and Neal\u2019s Yard Remedies \u2013 is constantly involved in various international studies and campaigns on organic farming and chemicals<\/a>. The most recent and significant project is being conducted in the United States, and studies chemical traces found in breast milk<\/a> as an attempt to raise awareness about harmful chemicals and how to avoid them.<\/p>\n

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Ingredients are not grown only on the Sheepdrove farm; the Dorset factory also produces a wide range of ingredients, including marigold, common vervain, meadowsweet, white sage, verbena, St John\u2019s wort, rose, chickweed, lady\u2019s mantle, and dandelion leaf. The company makes 140 different kinds of tinctures and macerated herb oils, which are used as ingredients in Neal\u2019s Yard\u2019s products, or sold straight to the buyers. In fact, one can walk into Neal\u2019s Yard Remedies in Covent Garden, explain one\u2019s ailment as one would to the doctor, and receive help and guidance from one of the skilled natural medicine experts on staff. The store\u2019s variety of tinctures caused mild hysteria in yours truly.<\/p>\n

While it cannot grow all of its own ingredients, the company has formed long-lasting ties to a number of small English herb farmers and essential oil producers. English-grown herbs are known for their excellent quality; the peppermint oil and roman chamomile used by Neal\u2019s Yard Remedies come from a small farm in Hampshire, while English lavender is sourced from a neighboring farm; Yarrow oil is produced in Norfolk, and Echinacea and horse-heal are grown on an organic farm in Somerset.<\/p>\n

\"DSC_0118\"<\/a><\/p>\n

Neal\u2019s Yard Remedies also makes use of ingredients produced outside of England, of course, following the same principles with its foreign producers as it does with their English counterparts, including familiarity with the producers and their production conditions, making sure that high quality is met, and that employees are treated fairly and paid appropriately. For the past thirty years, Susan Curtis has been traveling around the world, visiting producers and form lasting partnerships with them; palmarosa, ylang ylang, and lemongrass, for example, are produced in Madagascar, while frankincense comes from North Kenia. Now there\u2019s an interesting job!<\/p>\n

As it favors very small producers rather than massive organic farms, Neal\u2019s Yard Remedies pays a significantly higher price for its ingredients than many other cosmetic companies do, thus ensuring higher quality.<\/p>\n

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Visiting the company\u2019s eco-farm was the highlight of my trip. I wish I could have stayed for a whole week. Everywhere I went, I was enveloped in an aromatherapeutic cloud of scent. Imagine working there \u2013 daily aromatherapy! The intoxicating scent of the storeroom where the essential oils were kept almost had me fainting \u2013 never mind the \u00a380\u00a0000 worth of product sitting on those shelves. I also got to witness the production process, which is kept running seven days a week. The amount of product coming out of the factory in just one day is staggering, and with demand nearly exceeding current supply, the coming expansion is a necessary one. The expansion is designed to cover demand for the next ten years. Can you guess what Neal\u2019s top product, as far as production goes, is? It\u2019s not Wild Rose Beauty Balm<\/a> as I had thought \u2013 though the product is among the top 5. No, Neal\u2019s Yard Remedies\u2019 most-produced product is the Frankincense Hydrating Cream<\/a><\/em>, very closely followed by the almost accidental hit, the Frankincense Intense Cream<\/a><\/em>. It\u2019s not that the development team didn\u2019t believe in the product, but the first batch was sold out in seconds, causing a small panic at the factory, which was unprepared for the great demand it was suddenly facing.<\/p>\n

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The ingredients stockroom was another interesting place to visit, with massive shelves housing approximately 350 types of ingredients. A small sample of each ingredients delivery to the factory is tested to make sure it is pure and of high quality. Indeed, the demand for high quality applies to every stage of production, from sowing and growing to the final product itself. As for effectiveness, Neal\u2019s Yard Remedies\u2019 clinical testing of its products is likewise advanced: the amazingly potent Frankincense Intense<\/a> products have been tested in compliance with the World Medical Association\u2019s guidelines.<\/p>\n

In reply to my question about the next trends in natural cosmetics, I was told they were effectiveness and modernity, without compromising naturalness, ethics, or the company\u2019s principle of carefulness: if an ingredient is suspected of being in any way harmful to humans or the environment, it will not be used; if new studies show an ingredient that is already<\/em> in use to be harmful, the ingredient will be replaced with a safe alternative as soon as possible. Involved in a passionate search for new and effective ingredients, one suspects the chemists working for Neal\u2019s Yard Remedies have found their dream jobs.<\/p>\n

\"DSC_0157\"<\/a><\/p>\n

Neal\u2019s Yard Remedies\u2019 status as the pioneer of natural cosmetics and holistic beauty \u2013 not only in England, but globally \u2013 is both amazing and awe-inspiring. The market for natural cosmetics and organic products is growing at a staggering yearly rate, despite the current precarious world economy. Neal\u2019s Yard Remedies is the leader in these markets, with a retail network spanning most of the globe; over 83 stores in 21 countries, as well as over 8000 consultants. The fastest growing markets are in the United States and Japan.<\/p>\n

What more would Peter like for Neal\u2019s Yard Remedies to accomplish? What is his greatest wish? He wishes that all of the world\u2019s companies followed the same principles as Neal\u2019s Yard Remedies.<\/em> If I hadn\u2019t been madly in love already, this would have clinched the deal.<\/p>\n

\"DSC_0064\"<\/a><\/p>\n

There is no Neal\u2019s Yard Remedies store in Finland, as of yet, but one hopes that the brand\u2019s popularity will increase at such a rate that a store might soon be opened, equipped with small therapy rooms like in Covent Garden. Until then, you can find Neal\u2019s Yard Remedies\u2019 products at Jolie<\/a>, Sokos department stores<\/a>, P\u00dcR<\/a>, and Naturelle<\/a>.<\/p>\n

I would also highly recommend paying a visit to Neal\u2019s Yard\u2019s own website<\/a>, which is full of information on things such as different projects the company is involved in<\/a>. If you would like to delve deeper into the world of ingredients, the index of plants<\/a> and modified natural ingredients<\/a> on the website might be helpful. Natural News<\/a>, also run by Neal\u2019s Yard Remedies, is a great source of information on everything related to health and well-being.<\/p>\n

Please tell us your favorite Neal\u2019s Yard Remedies product tips, and share this post with your friends. Let\u2019s give this brand the attention it deserves in Finland, too.<\/strong><\/p>\n

\"DSC_0100\"<\/a> Photos Katja Kokko<\/em><\/p>\n

Translation Katja Nikula<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

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