{"id":3583,"date":"2015-01-09T10:00:11","date_gmt":"2015-01-09T08:00:11","guid":{"rendered":"http:\/\/localhost\/katjakokkocom\/?p=3583"},"modified":"2015-03-06T14:32:25","modified_gmt":"2015-03-06T12:32:25","slug":"tata-harper-eng1","status":"publish","type":"post","link":"https:\/\/katjakokko.com\/en\/tata-harper-eng1\/","title":{"rendered":"More Than Just a Brand – Tata Harper 1\/3"},"content":{"rendered":"

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This post was made in collaboration with Naturelle.fi<\/em><\/p>\n

You know that mystery post<\/a> I mentioned? The title is your hint.<\/p>\n

Ella, the first person to comment on that post, got it in one: the newest arrival to the Finnish natural cosmetics scene is, of course, the American Tata Harper<\/strong>. Cue the fanfare, applause, huzzahs, shouts of joy and madness!<\/em><\/p>\n

Tata Harper is one of those love-at-first-sight brands for me. I\u2019m not a fan of moss green packaging when it comes to natural cosmetics, but Tata green<\/em> draws me like bees to honey. The range is perfect down to its very last detail.<\/p>\n

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The bright green glass bottles, golden caps, and bright yellow logo are somehow mesmerizing. Tata\u2019s brand is completely natural, ecological and transparent, but also stylish, timeless, and effective \u2013sophisticated<\/em>\u2013 all at once. To quote her slogan, Tata is not just a brand.<\/p>\n

I will be introducing you to Tata Harper\u2019s ideology and background, as well as the genius behind the brand, in a comprehensive three-part series, followed later by an interview with Tata herself. For an insta-fix, you can go on Naturelle.fi<\/strong><\/a> and have a virtual browse through the products, right away.<\/p>\n

Delving into the brand\u2019s background and watching videos of Tata brought tears to my eyes and gave me goose-bumps down my entire body. She is my idol.<\/em> Where May Lindstrom<\/strong> is a cosmetic gastronomist and magician, and Isabelle from Absolution<\/strong> is a woman with cojones<\/em>, Tata can only be described as pure genius<\/em>.<\/p>\n

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Ingredients and Manufacturing<\/em><\/p>\n

Tata Harper is 100% natural. There is not a single synthetic ingredient in the brand\u2019s products, and most ingredients are organically grown. The mind-blowing amount of active ingredients is reflected in potency of the products. The newest of new technology is used in the manufacturing process, which also ensures a high-tech consistency. Most of the products are vegan and, unlike most American brands, Tata Harper is Ecocert-certified. Recycled paper and environmentally friendly ink is used for the packaging. But here is the best part: all products are made in the company\u2019s own laboratory in Vermont<\/strong>, where Tata herself lives. A majority of the herbal and flower ingredients are organically farmed at the company\u2019s own farm, meaning that the final ingredients are also independently produced.<\/p>\n

Controlling the different stages of production by not outsourcing them is very important for Tata, as it not only guarantees high-quality ingredients, but is also ecological and ethical. Doing it yourself seems to be at the heart and soul of Tata Harper.<\/p>\n