{"id":31947,"date":"2019-04-27T23:48:57","date_gmt":"2019-04-27T20:48:57","guid":{"rendered":"https:\/\/katjakokko.com\/?p=31947"},"modified":"2019-04-27T23:48:59","modified_gmt":"2019-04-27T20:48:59","slug":"bybi-conquers-the-world","status":"publish","type":"post","link":"https:\/\/katjakokko.com\/en\/bybi-conquers-the-world\/","title":{"rendered":"Bybi Conquers the World"},"content":{"rendered":"\n

Bybi Beauty, the Glossier of natural cosmetics, is busy taking the world by storm with its cute, colour-pop products and clever branding. <\/h3>\n\n\n\n
<\/div>\n\n\n\n

Here\u2019s how I described Bybi Beauty on my\u00a0blog<\/a>\u00a0eighteen months ago: \u201dBybi Beauty is a natural skincare range developed by the London-based founders of the <\/em>Clean Beauty Collection platform<\/em><\/a> Elsie and Dominika. The website is like the natural beauty equivalent of\u00a0<\/em>Into The Gloss<\/em><\/a>, and Bybi Beauty has a similar vibe to its <\/em>Glossier brand.\u00a0<\/em><\/a>And this comes as a pure compliment! <\/em><\/p>\n\n\n\n

Glossier reached cult status right from word go, and Bybi has a similar thing going on \u2013 \u00a0especially as the founders have had the guts to put in some daring changes (although\u00a0not<\/a> all the changes\u00a0have been spot on). Only a year after my post, Bybi has found its way to the shelves of Sephora, and all the way to Australia \u2013 I think we can safely say it\u2019s conquering the world.<\/p>\n\n\n\n

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Bybi\u2019s<\/a> secret is bound to be similar to Glossier\u2019s \u00a0\u2013 a sense of community, genuinely taking feedback onboard, innovation without extra fuss, colourful packaging, a dash of humour, and products that work. The latest additions to the range include the long-awaited Swipe Clean oil cleanser and boosters<\/em>\u00a0\u2013 which in all their simplicity are plant oils of one or a maximum of two ingredients. The new products have been so popular that even this post originally intended for January had to be postponed several times because production and supply haven\u2019t been able to keep up with the high demand. <\/p>\n\n\n\n

Let\u2019s take a little look at what\u2019s new\u2026<\/p>\n\n\n\n

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Swipe Clean<\/a>\u00a0couldn\u2019t (almost) get any better. Natural beauty ranges increasingly include reasonably-priced, high-quality oil cleansers that can be rinsed off the skin with water (although I do recommend removing an oil cleanser with a muslin cloth). The Bybi cleanser contains sesame seed oil, grapeseed oil, jojoba oil, plum kernel oil, moringa seed oil, papaya seed oil and nigella seed extract. The array of oils alone is incredibly caring and nourishing, balancing sebum secretion. Moringa seed oil and nigella seed extract make it antibacterial. I recommend this particular oil cleanser for anyone with impurities. <\/p>\n\n\n\n

The oil cocktail is spiced up with calming bisabolol,\nrepairing calendula and clarifying carrot extract. The ingredients have been\npicked with thought, but I don\u2019t get everything: for instance papaya seed oil\ndoes brighten the skin and soothes irritation, but doesn\u2019t contain AHAs as\nstated in the product description.  Instead,\npapaya and papaya seeds contain papain enzyme that clarifies the skin and is\nanti-inflammatory. Similarly, I don\u2019t see AHAs in hibiscus having an effect in\nan oil-based product as is claimed \u2013 it would make more sense to add the\ningredient to a toner. All in all, the product is excellent though, and I give\nit a 9+ out of 10.  <\/p>\n\n\n\n

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Bybi\u2019s cherished\u00a0Mega Mist<\/a>\u00a0has been given a fresh look, although it should be double the size. The small size does make it handy when travelling though. The product is brilliant; it\u2019s one of the few sprayable toners that hydrates the skin efficiently in just a few layers, moisturizing humectants leaving the skin sufficiently \u201csticky\u201d. \u00a0Mega Mist contains rose water, orange water and lemon balm water, which minimise pores and brighten the skin. Hyaluronic acid and glycerine bind moisture to the skin, and green tea, algae and pomegranate extract protect skin from free radicals. Mega Mist makes the skin soft, plumped and bouncy. <\/p>\n\n\n\n

The four boosters in the range include the yellow CBD Booster<\/a> that will be landing on shop shelves in a couple of weeks. The boosters work as a regular facial oil. I usually go for a facial oil that\u2019s a mixture of different oils, but in Bybi\u2019s case it has to be admitted that the individual oils have been selected spot on to the point that it\u2019s impossible to name a favourite, as each has its own special qualities. Naturally, it makes business sense to pack the ingredients in separate bottles, as one immediately fancies collecting the whole set to be used on different days of the week. At 17.90 \u20ac each, the boosters fall in the cheap & chic category. <\/p>\n\n\n\n

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Bakuchiol Booster<\/a>\u00a0contains two ingredients: 99% squalane and 1% bakuchiol. Squalane is naturally found in the sebum, but can be manufactured from olive oil. It\u2019s extremely quick to absorb into the skin, shielding from sun damage, boosting cell renewal, efficiently repairing damaged skin like scars, treating rashes and preventing pigment spots.\u00a0Squalane has a wonderful, thin and silky skin feel<\/em>\u00a0and, in my view, makes a great replacement to ester oils, which I feel are unnecessary in skincare products. Bakuchiol is a fascinating ingredient, considered a natural equivalent to retinol. It shouldn\u2019t be confused with retinol, though, as they are two completely different ingredients. Bakuchiol invigorates cell renewal and collagen production, smoothing wrinkles and tightening the skin. It clarifies the skin tone and has antibacterial properties, making it suitable for treating impurities, acne scars and pigment spots. <\/p>\n\n\n\n

Bakuchiol Booster has a super thin and silky\nconsistency, disappearing into the skin in a flash \u2013 I recommend it for anyone\nwho doesn\u2019t take a liking to facial oil. <\/p>\n\n\n\n

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Strawberry Booster\u00a0<\/a>with strawberry seed oil has a scent of freshly picked strawberries. \u00a0Seed oils can have an off-putting smell sometimes, but strawberry oil is pure fragrant pleasure. The strawberry oil used by Bybi is made from waste product from the juicing industry making it a sustainable choice! Strawberry seed oil contains omega 3 and 6 fatty acids, the best omega acids for impurities with their anti-inflammatory properties. Strawberry seed oil also contains polyphenols, vitamin E and antioxidants that protect skin from solar damage. Also the Strawberry Booster glides onto skin in an instant. It\u2019s great if you have pores that tend to clog easily.S<\/a><\/p>\n\n\n\n

Buriti Booster<\/a>\u00a0is 100 % buriti oil. The orange colour is a tell-tale sign of plenty of beta-carotene that gives skin a glow and protects it from external stress factors. Buriti oil is rich in omega-9 fatty acids suitable for extra dry and aging skin. It\u2019s also packed with vitamin E, which prevents pigment spots and treats couperose and rosacea. The Buriti Booster has a richer consistency than the Strawberry and Bakuchiol Boosters. It provides a good shield from external factors, and protects for instance from windy conditions, preventing hydration from evaporating from the skin. <\/p>\n\n\n\n

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The CBD Booster <\/a>is the latest addition available in a couple of weeks, but I had the chance to give it a try already. CBD products will be the next mega trend in the cosmetics market; they are already available in the masses at least in London and the States. CBD i.e. cannabidiol is a compound in the cannabis plant with numerous positive effects for various skin issues. CBD is different from intoxicating THC, and won\u2019t give any strange vibes even if swished down the throat.\u00a0 <\/p>\n\n\n\n

The CBD Booster contains cold-pressed hemp oil and\nCBD. Hemp oil is one of the best oils in skincare, as it doesn\u2019t clog pores and\nis rich in omega 3, 6 and 9 fatty acids and vitamin E, making it great for\nimpurities and aging skin alike. With its anti-inflammatory and antioxidant\nproperties, CBD has been found to have positive effects on skin issues like atopic\nskin, sensitivity and acne. It also efficiently fades signs of premature aging\nand sun damage and adds add vitality to the skin.  <\/p>\n\n\n\n

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The new products by Bybi<\/a> can be built into a perfect skincare routine; the addition of the oil cleanser means the range now covers all the skin essentials \u2013 a cleanser, toner and good oils. It will be interesting to see whether a moisturizer will be added to the selection at some point and how existing products will be updated. <\/p>\n\n\n\n

A word about Bybi\u2019s packaging, which despite the\ncolour, is recyclable glass. The colour is printed directly onto the bottle,\nmeaning it\u2019s not opal glass that cannot be put in the glass recycle bin. <\/p>\n\n\n\n

What do my dear readers thing about the latest winds at Bybi? I\u2019ve managed to get over the shock of the Babe Balm being changed (just won\u2019t forgive the white print making way for gold, which rubs off the tube almost immediately).<\/h4>\n\n\n\n
<\/div>\n\n\n\n
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Photos Katja Kokko<\/em>
Translation Rebecca Watson<\/em>
<\/p>\n","protected":false},"excerpt":{"rendered":"

Bybi Beauty, the Glossier of natural cosmetics, is busy taking the world by storm with its cute, colour-pop products and clever branding. Here\u2019s how I described Bybi Beauty on my\u00a0blog\u00a0eighteen […]<\/p>\n","protected":false},"author":2,"featured_media":31813,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[173],"tags":[656,821,422,820,813],"class_list":["post-31947","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","tag-bybi-beauty","tag-cbd-products","tag-oil-cleansing","tag-skin-oil","tag-skip-care"],"acf":[],"yoast_head":"\nBybi Conquers the World | Katja Kokko<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/katjakokko.com\/en\/bybi-conquers-the-world\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bybi Conquers the World | Katja Kokko\" \/>\n<meta property=\"og:description\" content=\"Bybi Beauty, the Glossier of natural cosmetics, is busy taking the world by storm with its cute, colour-pop products and clever branding. 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